Selecting Digital Marketing, Web, and Social Tools: The Real Story on Best Practices

Speakers: Jarrod Gingras
Time: 1.00 pm - 4.00 pm Tuesday, May 8th 2012

Digital managers and enterprise architects alike are re-thinking their technology investments in the wake of emerging demands around mobile, cloud, engagement, and adaptability.  And new waves of vendors are looking to get your attention with ever-slick demos and alluring case studies. As a customer, you have more choices than ever, in terms of feature sets, architectures, delivery and license models, functional breadth, and integration alternatives.

But can you believe the hype?  In the real world, competing technology alternatives differ markedly in functionality, maturity, approach, support, and TCO.

This fast-paced workshop will share customer research from noted evaluation firm Real Story Group (formerly CMS Watch) on leading Digital Marketing, Web Content & Experience Management, and Social / Collaboration technologies, and provide a framework for customers to assess technology choices based on their particular needs. Specifically, the session will provide a methodology for mapping business needs to technology alternatives, as well as a roadmap for evaluating vendors in each of these marketplaces. The workshop will conclude with an exploration of best practices in technology selection and implementation.