Conference Day #2 - Wednesday

Going mobile

The future is nearer than you think. In a few years, enterprises have turned mobile, websites have turned into apps and the user expectations have dramatically changed. This track will focus on how enterprises are becoming mobile and using mobile for marketing, taking mobile payments, handling support and finally offering a glimpse into what's next.


This conference track is not to be missed by users of Microsoft's SharePoint platform, either for their intranet or their website. SharePoint has risen significantly in popularity and market share over the past few years, but many organizations are still struggling to understand and implement the many features, upgrade to the newest release or integrate with other existing software. This track will bring you the real experience from real user cases, and will help you to get more out of your SharePoint project.

Social Media

This year’s social media track is a complete 1-day conference for those managing social media activities in their organization. We move beyond buzzwords and hype to learn what it takes to deliver effective online campaigns, optimize customer service and improve engagement and interaction in terms of processes, creativity, resources and technology.

Web strategy and governance

This track on web strategy and governance presents the newest trends within these areas through relevant case studies and a few expert presentations. Topics will range from building a successful strategy to how to operate a web organization in 2012.

Conference Day #3 - Thursday

Higher education

This years higher education track is intended as a complete 1-day conference in itself, covering the key challenges facing higher education web professionals while enabling delegates to network with peers from around the world.


Join the intranet track and get equipped to handle the challenges that intranet professionals are facing today. During this comprehensive 1-day program you will learn to prepare for the key intranet trends of 2012 and beyond. You will also discover how the conference theme of 'sharing is caring' can be applied to your next intranet project!

User experience

Join the user experience conference track to learn from web practitioners who are passionate about delivering a great user experience – and will show you how to do it .

Web Content Management

This year’s Web Content Management track is intended as a complete 1-day conference in itself. Here, we go inside the engine room and look at the processes, systems and challenges related to web content management.