Web strategy and governance
This track on web strategy and governance presents the newest trends within these areas through relevant case studies and a few expert presentations. Topics will range from building a successful strategy to how to operate a web organization in 2012.
6.30 am
Run With the Vikings
Location: We meet in front of the conference hotel.
A 25 minute run at a relaxed pace.
8.00 am
Registration
Coffee & Breakfast with fellow track followers. Join your chosen main track's table in the breakfast area. We encourage attendees and speakers alike to join, get the discussion going first thing and set the scene for the rest of the day.
9.00 am - 9.15 am
Conference Opening
9.15 am - 10.00 am
Opening Keynote – The future of the future: ‘caring’ as a core business model
10.00 am
Break
10.15 am - 11.00 am
Web Strategy and Governance – Leadership in 2012 and beyond
- "7 Habits of Highly Effective Web Leaders" by Mark Greenfield (USA), University at Buffalo | Download slides
Read more about the session: Web Strategy and Governance – Leadership in 2012 and beyond
11.00 am
Break
11.15 am - 12.00 am
Web Strategy and Governance – The Business case for Prioritizing Organization and Content
12.00 am
Lunch
1.00 pm - 1.45 pm
Web Strategy and Governance – The Era of the Website Redesign is Over
This session will explore the idea that the era of big website redesigns is over. It is not that there are not a lot of websites that would benefit from being redesigned—there are. Rather it is that many websites have become so big, so complex, so entrenched—and organizations so strapped for resources—that it is now practically impossible to redesign them. This session will look at some of the reasons why big website redesigns have become impractical and what it means for website managers, interactive agencies and vendors of website management tools. To keep things from getting too depressing, the session will also explore alternative routes to evolving and modernizing websites that avoid the pitfalls of redesign projects.
Read more about the session: Web Strategy and Governance – The Era of the Website Redesign is Over
1.45 pm
Break
2.00 pm - 3.00 pm
What’s on – Roundtable discussions
3.00 pm
Break
3.15 pm - 4.00 pm
Web Strategy and Governance – Demonstrating the value of governance
Read more about the session: Web Strategy and Governance – Demonstrating the value of governance
4.00 pm
Break
4.15 pm - 5.00 pm
Web Strategy and Governance – Implementation and Execution
- "Dutch Police case study – 362 websites to 1!" by Ron de Milde (NL), Dutch Police | Download slides
- "The Practical Governance Cookbook: Essentials of a Successful Implementation" by Kristina Podnar (USA), NativeTrust Consulting, LLC | Download slides
Read more about the session: Web Strategy and Governance – Implementation and Execution
5.00 pm
Break
5.15 pm - 6.15 pm
Web Idol
Help crown the “2012 Web Idol” in a fast-paced, entertaining set of competitive demos.
6.30 pm
Conference Party
Location: Hosted by Kentico - The Moshulu - Penn's Landing, 401 S. Columbus Blvd, Philadelphia, PA 19106
More information
The world of digital strategists, web managers, online directors and their peers is changing rapidly. A few years ago many didn’t know exactly what their role was, and web strategy was often an appendix to the other strategies of an enterprise.
But as digital presence has become business critical the hidden mysteries of the web department are now being discussed in main stream media and even your CEO is likely to use the web on a daily basis. At the same time enterprises have to deal with setting data free to users which is changing in a fundamental way how they are doing business.