Web Content Management

Registration

Coffee & Breakfast with fellow track followers. Join your chosen main track's table in the breakfast area. We encourage attendees and speakers alike to join, get the discussion going first thing and set the scene for the rest of the day.

Conference opening

Break

Web Content Management – Today’s Reality and the Future of WCM

The area of Web Content Management (WCM) remains crowded and confusing. There is a vast number of vendors, technologies and buzz-words out there and it can be very hard to understand the benefits and potential downsides. Here we'll will discuss the realities of what buyers are faced with in the WCM market and explore the future directions of this space.

• "Web Content Management – The Future of WCM" by Jarrod Gingras (USA), Real Story Group

Read more about the session: Web Content Management – Today’s Reality and the Future of WCM

Break

Web Content Management – Exploding Topics Pages

Topics pages can be the lifeblood of sites, with the CMS automatically showing relevant content based on metadata tagging. But having too many topics pages can mean empty topic pages, or topic pages with old or irrelevant content. We'll talk about how the Heritage Foundation went about identifying problem pages, got agreement on which topics pages should be dropped, and is working with the researchers in improving them.

• "Exploding Topics Pages" by David Hobbs (USA), David Hobbs Consulting | Tim McGovern (USA), The Heritage Foundation | Download slides

Read more about the session: Web Content Management – Exploding Topics Pages

Lunch

Web Content Management – Lessons Learned: From business case to implementation, getting a CMS into a regulated enterprise.

Getting approvals for a project of this magnitude was hard enough, but come hear the real life story of a North American financial institution’s journey from creating hand-built marketing sites to having content managed in a CMS and using a content publishing process. The pressure started at the beginning, when the team was told they had to deliver in less than a year.

• "Lessons Learned: From business case to implementation, getting a CMS into a regulated enterprise." by Catharine Macdonald (CA), TD Bank Financial Group

Read more about the session: Web Content Management – Lessons Learned: From business case to implementation, getting a CMS into a regulated enterprise.

Break

Expert panel discussion

Break

Web Content Management – War and Peace of the CMS Selection

A content management system is the backstage of any large organisation’s web presence. It’s a place where web content gets finalised and polished before being presented to the audience. The better the backstage the more opportunities exist for a spectacular performance.

• "War and Peace of the CMS Selection" by Marianne Kolodiy (UK), Yorkshire Building Society | Download slides

Read more about the session: Web Content Management – War and Peace of the CMS Selection

Break

Web Content Management – The Future is in Sharing

Over the past years, content management has become less about management, and more about delivery, including enhancing and promoting content after it is published.
While this is happening, the traditional means of content delivery are being overshadowed by the bigger trend of sharing, eg. sharing to social media, sharing to mobile.
Join this session to dive deeper in how content delivery is evolving and what sharing means to you from a WCM perspective

• "Is the Cloud Important?" by Thom Robbins (USA), Kentico Software | Download slides
• "The Future is in Delivery" by Deane Barker (USA), Blend Interactive

Read more about the session: Web Content Management – The Future is in Sharing

Break