Social Media

Run With the Vikings

Location: We meet in front of the conference hotel.

A 25 minute run at a relaxed pace.

Registration

Coffee & Breakfast with fellow track followers. Join your chosen main track's table in the breakfast area. We encourage attendees and speakers alike to join, get the discussion going first thing and set the scene for the rest of the day.

Conference Opening

Break

Social Media – Online Brand Management

In this session, we will discuss the four key aspects of social brand engagement: guidelines, education, content strategy and key performance indicators.

• "The Social Brand – strategies in the new world of social business" by George Faulkner (USA), IBM | Download slides

Read more about the session: Social Media – Online Brand Management

Break

Social Media – Redefining the Paradigm

How do you get the top people in your organization to realize and buy into the potential benefits of properly managed social media initiatives? How do you lead an organization that does not necessarily have openness, social and digital in its DNA into the world of social media? This session will highlight cases of how this has been realized.

• "Social media: Redefining the Paradigm" by Desiree Peterkin-Bell (USA), City of Philadelphia

Read more about the session: Social Media – Redefining the Paradigm

Lunch

Social Media – Customer Service; getting it right

Delivering a satisfactory level of customer service via the social channels is demanding and requires commitment. It takes much more than providing the platform. Sporadic initiatives by separate departments won't do in the long run. So how do you approach it in the most sensible and effective way? In this session, learn how to track social customer metrics, package the data for your executive management team, and provide feedback that will be valued by every department in you organization – from Product, Sales, HR, Operations, to Marketing.

• "Integrating Social Media Customer Service Successfully Across the Organisation" by Baochi Nguyen (USA), RingCentral | Download slides

Read more about the session: Social Media – Customer Service; getting it right

Break

Break

Social Media – Make Events and Meetings Usefully Social

Practical applications of social media in the organization. How do you get the best out of social media tools, both in terms of managing an event and in terms of capturing what goes on at the event?

• "Social Media – Managing Engagement Before, During and After Events" by Darius Miranda (USA), Wells Fargo & Company

Read more about the session: Social Media – Make Events and Meetings Usefully Social

Break

Social Media – Can you manage engagement?

How do we prepare new community managers for their role? What skills are required? What does a community manager do every day? And how can you measure a successful community? Learn how to engage, promote and monitor your communities so that you’re building valuable and meaningful relationships that benefit both your company and its customers.

• "The perfect community manager" by Marisa Peacock (US) | Download slides

Read more about the session: Social Media – Can you manage engagement?

Break