Going mobile

Run With the Vikings

Location: We meet in front of the conference hotel.

A 25 minute run at a relaxed pace.

Registration

Coffee & Breakfast with fellow track followers. Join your chosen main track's table in the breakfast area. We encourage attendees and speakers alike to join, get the discussion going first thing and set the scene for the rest of the day.

Conference Opening

Break

Going Mobile – Enterprise mobility

The opening session on the going mobile track will share insights on what happens when enterprise goes mobile. The talk goes beyond mobile intranets and provides you with knowledge about the key challenges when it comes to enterprise mobility

• "Parliament in the 21st Century: Digital Democracy" by Tracy Green (UK), UK Parliament | Download slides

Read more about the session: Going Mobile – Enterprise mobility

Break

Going Mobile – Developing a Progressive Mobile Strategy

A common refrain today from both management and clients alike is, "We need an app..." Unfortunately, over the long-term, mobile solutions for you or your clients' organizations will need to be more diversified than a single app. From optimizing current Web content to developing unique experiences mobile will touch, and possibly transform, your entire enterprise. Not only will your interactions with your customers be affected by the rapid adoption of smartphones but also your workforce and business processes. Combining lessons learned at a large, land-grand university as well as the latest statistics on mobile we'll review why you need a cross-audience, cross-content, and cross-platform mobile strategy, what one is all about, and how it'll help you prioritize your mobile solutions.

• "Developing a Progressive Mobile Strategy" by Dave Olsen (USA), University Relations – Web at West Virginia University | Download slides

Read more about the session: Going Mobile – Developing a Progressive Mobile Strategy

Lunch

Going Mobile – Marketing

With mobile on the rise, online marketeers are faced with yet another channel to reach via their digital campaigns. But how do you catch the attention of the mobile users without having to reinvent the wheel and build completely new marketing campaigns? Come and learn from mobile marketing success stories from practitioners.

• "The Use of Mobile in the Bedsider Birth Control Support Network" by Lawrence Swiader (USA), The National Campaign to Prevent Teen and Unplanned Pregnancy | Download slides

Read more about the session: Going Mobile – Marketing

Break

Break

Going Mobile – How mobile-ready are corporate websites?

With web visits from mobile devices forecast to overtake desktop access by 2014, the mobile web is set to transform corporate communications, and presents early adopters with an unrivaled opportunity to build brand and capture audience share

• "How mobile-ready are corporate websites?" by Simon Lande (UK), Magus | Download slides

Read more about the session: Going Mobile – How mobile-ready are corporate websites?

Break

Going Mobile – In 2015

We hear it all the time: Mobile is the new black and if your organisation doesn't have an app, mobile website and intranet it is completely out-dated. This session will go behind the hype and explore how mobile can be thought into the existing digital infrastructure and prepare your organisation for the future.

• "Mobile in 2015: What a Difference 1000 Days will Make" by Dan Lewis (USA), The Judge Group | Download slides

Read more about the session: Going Mobile – In 2015

Break