Everything about leadership at J. Boye Aarhus 12
Become a web leader!
The changing role of web and intranet managers continues to be a hot topic at the J. Boye conferences. This year, Mark Greenfield, Director of Web Services at University at Buffalo, will address how to move from a web manager to a web leader
Managing an organization’s web presence is becoming increasingly complex. It’s no longer good enough to have a popular web site or a solid e-commerce platform. Web managers also need to leverage the possibilities of social media platforms and engage with customers in different, richer ways than before.
The traditional web manager often comes from one of the following two backgrounds:
- Technology: These managers have a strong technology background. They know how to build and operate a professional web platform. But they often miss the business perspective to align their web strategy with organizational goals.
- Marketing: These managers know how to reach target audiences and convert them into customers. They understand the business but often lack the technical skills to execute.
In his presentation on the web strategy and governance track at the J. Boye conference in Philadelphia, Mark will argue that neither of these two skill sets in isolation are enough to succeed in today’s complex web world. Successful managers need a combination of both but also need excellent leadership skills.