Everything about customer service at J. Boye Aarhus 12
Break the silos: social media is everyone’s business!
Social media is changing customer service from being a support function to being a responsibility of everyone in your organization. Customers are expecting you to listen and respond to their questions and comments, regardless of the platform. If they are happy about your product or service then they will tell their friends on Facebook. If your product drives them crazy, they won’t bother to call your support desk but they’ll vent their frustration on Twitter. Is your organization listening and reacting appropriately?