George Faulkner (USA)

Program Manager, Social Brand Engagement, IBM

• IBM'er for 15 years
• Helped develop IBM's podcasting initiative
• Managing IBM's corporate channels and extending engagement, content, publishing and brand strategy to IBMers globally

Presentations

Biography

George leads the IBM corporate social brand strategy team. He is a graduate of Emerson College in Boston, MA. and holds degrees in communications, audio engineering and radio. George began at IBM over 15 years ago as part of the IBM annual report team, and participated in many print and web projects, along with various internal and external communications efforts. He then helped develop IBM’s podcasting initiative, followed by a number of years as a part of the IBM corporate social media team. George is now a member of the corporate Digital Strategy and Development team in Marketing and Communications.  His current work is centered on social engagement and leading the IBM Social Brand Engagement strategy, which involves managing IBM’s corporate channels and extending engagement, content, publishing and brand strategy to IBMers globally.

At J. Boye 12, George will explain what it takes to use social channels intelligently, so that customers embrace and experience your brand in a positive way and ultimately promote the brand to others. And you will learn how to do all of this on a modest budget!

George is also a best friend, a dad, and a lover of microphones and tech gadgets.