Brian Niles (USA)
CEO, Target X
- College admissions expert
- Author of "Overthrowing Dead Culture: A Vision to Change the World of College Recruiting"
Higher Education – Overthrowing Dead Culture: A Vision to Change the World of College Recruiting
Time: 4.15 pm - 5.00 pm Thursday, May 10th 2012
Session: Higher Education – Digital Marketing and college recruiting
Track: Higher education
Over twenty years ago, Brian Niles started his career in admissions at a small, liberal arts college. He was a constant thorn in the admission director’s side – always wanting to try new ideas and technology. He took his energy (and vast collection of suspenders – it was the early 90′s) to lead the graduate and adult enrollment and marketing at a national university. In this leadership position, he helped differentiate his employer in one of the most crowded higher education marketplaces in the country and pioneered the use of the Internet in recruitment marketing.
Brian’s passion sparked the genesis of TargetX, the company he has served for over 14 years as its co-founder and CEO. Along the way he’s earned his master’s degree in education at the University of Pennsylvania and built TargetX into a multi-million dollar technology and consulting firm serving over 450 colleges and universities. Brian is now a voice of change in an industry at its tipping point, helping colleges who have the gumption to embrace more effective recruiting techniques as traditional methods wither away.