Bob Johnson (USA)
Higher Education Marketing Consultant, Bob Johnson Consulting
Bob Johnson has worked with 50+ colleges and universities since 2006 to develop strong online marketing communication programs.
Specialties include Customer Carewords research to better engage website visitors, marketing communication reviews of college and university websites, and “Writing Right for the Web” workshops. He is a partner with Gerry McGovern at Customer Carewords, Ltd. in Dublin, Ireland.
Bob’s popular email newsletter, “Your Higher Education Marketing Newsletter,” is sent monthly to 4,000+ subscribers at more than 1000 U.S. colleges and universities and others in several other countries.
Bob’s prologue on online communication challenges for strategic enrollment management opens The SEM Imperative, Taking Enrollment Management Online (AACRAO, 2007). Another prologue opens a 2009 AACRAO book, Campus Visit Programs.
Bob is the author of “Advancement and the Web: Thriving in a New World” and “Transforming Your Web Site into a Collaboration Marketing Tool,” (Handbook of Institutional Advancement, CASE Books 3rd ed., 2000). As co-editor of Integrated Marketing Communication, A Practical Guide to Developing Comprehensive Communication Strategies he wrote three chapters, including “Marketing on the Web: Blending the New and the Newer.” (CASE Books 1999).
A frequent speaker at professional meetings and online conferences sponsored by Academic Impressions, ACT, American Marketing Association, CASE, Aslanian Group – Education Dynamics, and Magna Publications, his topics include Writing Right for the Web, web analytics, best practices for online communications, and building websites for brand engagement.
Bob chaired the AMA’s annual Symposium for the Marketing of Higher Education from 1994 until 2003. From 2000 to 2005 he was Senior Vice President and Director of Strategy at Creative Communication Associates. Before joining CCA, he held college and university leadership positions in marketing and enrollment for more than 25 years.
Bob earned his bachelor’s degree from Alfred University and his Ph.D. in political science from the University of Massachusetts-Amherst.
More resources related to Bob Johnson
- Bob Johnson's Blog: Digital marketing in higher education... 5 key points from the trenches (Feb 16)
- J. Boye Philadelphia 12 conference news: Let's build your digital marketing strategy together! (Mar 12)