The 2012 State of Web and Social Media Analytics in Higher Ed
Marketers in universities and colleges across the country have been using web and social media analytics for a few years. Started 2 years ago, the web analytics higher ed “revolution” can now be… analyzed. In this session, you’ll get a good quantitative and qualitative overview of how institutions have adopted analytics to inform their marketing decisions. By sharing the main results of the 3rd yearly survey on the State of Web and Social Media in Higher Ed, trends, emblematic success stories and useful resources, Karine Joly will also help you become a web and social media evangelist at your institution.