Fostering employee adoption of My Site profiles
When Thermo Fisher launched its new intranet in September 2010, employee profile completion was the key focus for measuring employee adoption and engagement. Through intense collaboration between the Corporate Communications and Global Applications teams, we created a comprehensive “My Site” campaign, complete with tracking metrics to monitor our progress toward our goal of 15,000 completed My Sites. It was through the intensity and determination of both teams that we were able to not only achieve our goal, but exceed it by 15%. We’ll talk about the steps we took, the follow through, and the lessons learned from this campaign.