Could you win the 2012 American Web Idol?

Comments

Bernd Burkert February 15th, 2012 14:29

Hi all,

as the sub-title of the J.Boye Philadelphia 12 conference ist “Web & Intranet” I feel encouraged to accept the combination of both domains as my mission guideline for the 2012 web idol showcase.

Let’s have a look what this means:

Web-sites often need to mix and match (i) contents, which are maintained by a centralized organizational unit with (ii) contents that are maintained locally for individual pages or domains. This applies to an array of requirements, from the company-wide re-use of brand-materiel (e.g. corporate-design, logos, media assets) to highly complex ASP projects or so-called “white-label” designs, e.g. for the franchise business or brand consistency in large corporations.

The divide between Web & Internet, albeit wanted for IT-security and performance, is adding to the complexity of web-related business processes. Contents like news, product information, etc. which need to be published on the corporate website are often resulting from internal collaboration processes and approval workflows. If not for the Web&Intranet divide, one would attribute these sources to the Intranet domain by common sense. In the same way user generated contents (from the Web) would ideally be available on the Intranet, either for further processing, or simply to get the approval to be published on the web.

Conclusion: Business processes are not confined to either the Web or the Intranet, but need reach out accross this (technical) divide.

Here is my showcase proposal:

My showcase shall feature the (fake) company CONTOSO, obviously a mountain-bike vendor. The CONTOSO Intranet runs on SharePoint 2010, and the public facing websites on onion.net. The Web & Intranet divide is bridged by the onion.net SharePoint Integration, which is part of the onion.net product offerings. CONTOSO’s business is strongly dependent on the success of their re-sellers. It is therefore straightforward for CONTOSO, to strengthen the online appearance of her local re-sellers. They can easily build their websites on CONTOSO’s product information and stuff (which maintained in the CONTOSO Intranet), plus some white-label design. The re-sellers’ websites are physically part of CONTOSO’s onion.net infrastructure (which is hosted on my notebook).

Within my 6 minutes stunt I’ll set-up the website of a new CONTOSO dealer, which means filing the application (Web), approving (Intranet), editing the re-seller website with individual contents (logo, colors) and a choice of centrally provided contents (products, images). Any time left? Surprise!

Regards,
Bernd

Scott Hitchins March 13th, 2012 16:42

Hi all,

As long-standing provider of successful intranets we believe the future of the intranet is intelligence. It’s all about ‘smart data’. Let me explain…

As intranets become more collaborative and intranet products allow increasingly more decentralisation of content management, they can grow in size at a rapid rate.

It is then more and more imperative that the content on the intranet is A) easy to find and B) pushed to the relevant person. Increasing the relevance of content saves time and improves the value and user experience. This tailored interaction creates a more positive intranet experience.

If you take a look at successful information sites on the web they all have some form of intelligence. They all try to ensure that relevant content is delivered to the correct people.

Take Google… When you search for something you find information that is relevant to you. Google searches are based on previous searches and content that you have clicked. Amazon is another great example promoting products based on previous activity.

We have a phrase here at Interact – ‘Content should find people’ – this is a ethos we believe makes good intranets into essential intranets.

Connecting relevant content to people is critically important in encouraging collaboration on your intranet. People are much more likely to comment on content, share ideas and join a discussion if it is relevant to them. If this relevant content can be pushed to them and doesn’t get lost with irrelevant content then it will be more likely to promote collaboration.

Within my 6 minutes I’ll demonstrate the benefits of an intelligent intranet and how making information find people can really help boost adoption, and improve efficiencies for both employees and an organisation.

My 6 minutes will leave you informed and engaged on what we believe is the future of the intranet! That’s the plan anyway.

Scott

VP, Business Development
Interact

Thomas Robbins March 21st, 2012 18:53

This is the scenario that we would like to propose for the Kentico CMS demo:

Let’s be honest, content management systems aren’t only about publishing content, but must deliver measurable results and optimize customer experience. It’s essential to have fully integrated tools that make the marketer’s job easier.

In this demo, you will see how to set up a campaign in Kentico EMS, optimize campaign landing pages with A/B testing, collect visitor’s contact details with an on-line form and then identify the most valuable contacts using automated lead scoring. All that using Kentico EMS – a single Web Content management and Customer Experience Management platform.

Simon Lande March 27th, 2012 3:20

Web content management is now all about “web experience management” – the goal no longer being about just publishing content, but delivering an engaging and consistent customer experience.

But delivering a high quality consistent customer experience, cannot be achieved by the CMS alone, especially across multiple platforms and channels. It requires a view from the outside i.e. independent of the publication platform, which a CMS isn’t designed to provide. To manage the customer experience you need to see exactly what your visitors are seeing i.e. from the “outside –in” not from the “inside-out”.

Organisations need to complement their CMS with enterprise-level content monitoring and analysis that will help them get to the heart of their web operations, eliminating errors such as outdated and incorrect content, and ensuring compliance with best practice standards.

That’s where Magus ActiveStandards comes in – helping to close the “quality gap”. I’ll be demonstrating how ActiveStandards complements any CMS platform to maximize website effectiveness and achieve brand consistency, through automated compliance monitoring. And doing my very best to defend our Philadelphia 2011 Web Idol Crown…

Chris McGrath March 30th, 2012 9:07

*Problem we’re addressing:*

You’re in transit and you need your intranet — you need to provide feedback on a proposal, or check last week’s sales numbers, or download a spreadsheet, or find someone’s phone number. Your laptop has no internet connection — besides, it’s too bulky. At least you can access the intranet on your iPhone, but the text is so tiny no amount of pinching or squeezing is going to help.

*Solution we’re addressing it with:*

ThoughtFarmer Mobile. Built from the ground up specifically for the mobile use case, it’s an intranet in your pants.

Stephen Rahal March 30th, 2012 16:07

Intranets have been around since the mid-to-late ‘90s, but their promise remains largely unfulfilled. Despite its potential to become a core part of your digital workplace, they still remain little more than a document repository for many organizations. The reality is most knowledge workers work outside your intranet, separating your content from the conversation that surrounds it.

There’s a better way. The intranet can become a personalized collaborative workspace for your employees – a one-stop-shop that brings together your content, collaboration and messaging tools in one place.

In 6 minutes or less, I’ll show you how to turn your intranet into a collaborative hub using cloud-based social tools. And how game mechanics and social analytics can help drive user adoption and engagement.

Brian Bolton April 2nd, 2012 18:57

Web Content Management isn’t just about publishing content any longer – that’s a given. WCM today is more about managing the experience of your site visitors and optimizing your ability to direct their actions toward a set of desired results. That could be anything from a purchase to a social media interaction to an event registration or document download. So really we’re talking not about Web Content Management but Web Experience Management (WEM).

Bridgeline achieves this for our customers with the CODiE Award Winning iAPPS Product Suite, an integrated WEM platform that combines Content Management, eCommerce, eMarketing, and Web Analytics on a single, unified platform. With iAPPS, it’s easy to manage the Digital Content Lifecycle of your online channels. With iAPPS Content Manager, you can create and manage web content that both attracts and engages your online audience. iAPPS Commerce enables you to deliver fantastic transaction focused product catalog content that converts visitors to customers. Use iAPPS Analyzer to measure the effectiveness of your content and how well it’s helping you to reach stated goals. And with iAPPS Marketier, you can re-engage with missed opportunities or existing customers to drive more transactions. All the while, you’re building out the user profiles of your customers and site visitors complete with content accessed, events they’ve registered for, email offers they’ve clicked into, or purchases they’ve made – all within iAPPS’ integrated database for ongoing campaigns that are effective and easy to implement.

In our demonstration, we’ll show you exactly how easy it is to put the Digital Content Lifecycle into action – all with one single integrated iAPPS WEM platform!

Joel Shapiro April 12th, 2012 9:07

The field is set for Web Idol 2012! This year the field is stacked with international participants and a few locals who will descend on Philadelphia May 9th to try and take home the extraordinarily large trophy.

The participants:

Bridgeline Digital – USA
IGLOO Software – CA
Interact Intranet – UK
Kentico – CZ
Magus – UK
Onion.net – GER

Good luck to all!!

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