The real story on selecting digital marketing, web, and social tools
by Janus Boye
April 2, 2012
Tags: analyst, tutorial, vendor selection
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Today, digital managers and enterprise architects alike are re-thinking their technology investments in the wake of emerging demands around mobile, cloud, engagement, and adaptability. And new waves of vendors are looking to get your attention with ever-slick demos and alluring case studies. As a customer, you have more choices than ever, in terms of feature sets, architectures, delivery and license models, functional breadth, and integration alternatives.
But can you believe the hype? In the real world, competing technology alternatives differ markedly in functionality, maturity, approach, support, and TCO.
Few people understand vendor selection better than Jarrod Gingras from vendor-neutral analyst firm Real Story Group and we’ve invited Jarrod to host a 3-hour workshop May 8 on The Real Story: Best Practices on Vendor Selection.
This fast-paced workshop will share customer research from noted evaluation firm Real Story Group (formerly CMS Watch) on leading Digital Marketing, Web Content & Experience Management, and Social / Collaboration technologies, and provide a framework for customers to assess technology choices based on their particular needs. Specifically, the session will provide a methodology for mapping business needs to technology alternatives, as well as a roadmap for evaluating vendors in each of these marketplaces. The workshop will conclude with an exploration of best practices in technology selection and implementation.
CMS Watch was founded as a vendor-independent analyst firm that evaluates content technologies and publishes research comparing different solutions head-to-head. In 2005, they first spoke at a J. Boye conference and since then has regularly shared their unique perspective on vendors and their customers at J. Boye conferences.
Learn more
In advance of the workshop, take a look at Real Story Group’s popular Technology Vendor Map and learn from these relevant 2012 postings: