From business case to roll-out: Implementing a new CMS at TD Bank
What does it take to implement a state-of-the-art Web Content Management System in a complex international organization? Surely there is no straightforward answer to this question. The right choice of platform, the best way to migrate content, the most effective governance for the project: There are many variables to juggle and many areas where things can go seriously wrong, with expensive consequences.
Learning by trial and error is not the way to go. Before you embark on a major CMS implementation project, take the time to learn from your peers!
Rolling out a new CMS: the challenges faced by TD Bank
Catharine Macdonald, Product Manager at TD Bank Group, has been instrumental in the successful implementation of the group’s brand-new CMS, which went live in September 2011. Featured on the Web Content Management conference track, on Thursday May 10th, Catherine will tell the story of the many challenges that her team had to overcome:
- How to migrate an existing range of ad-hoc websites and externally hosted microsites that have grown organically over the years?
- How to build a convincing business case and get SVP / CxO approval?
- How to select the appropriate CMS that will serve TD for years to come?
- How to work together with IT to define data models and build a system that is user-friendly for the many content creators across the organization?
Online channels team brings the right focus
A key success factor was the creation of an enterprise-wide group called ‘Online Channels’ with the mandate to support all North American business lines with state-of-the-art digital sites and platforms. Catharine will talk about how this initiative brought the right focus into the organization and had a dramatic impact on the amount of business done online.
This thought-provoking case study confirms the stories that our members often tell at our many J. Boye groups: The combination of senior management support and a focused, dedicated team often prove to be a winning recipe.
Do you want to learn more about implementing a new Content Management System? Interested in hearing your peers talk about best practices as well as pitfalls? Then sign up now and join the Web Content Management conference track on Thursday May 10th!
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